8:30 AM - 4:30 PM · Hosted by RRC Michigan @ Grand Traverse Resort & Spa

RRC One-Day Course - Top of Mind Techniques to Boost Your Brand

Kim Cameron

Registration not included in convention registration. This course has eight hours of CE Marketplace certified elective credit for completing the full program. Early Registration is $75; after September 4, $95

Register for course

In this dynamic one-day course, attendees will learn and apply advanced techniques for remaining top of mind with their spheres of influence. Discover the effective use of social media, neighborhood farming, and other marketing strategies to distinguish yourself as the trusted advisor for existing and prospective clients. Attendees leave the class with a personalized marketing plan that will generate a continuous stream of repeat and referral business.

Upon the successful completion of this course, you will be able to:
• Master the use of social media, farming, and drip campaigns to maintain consistent contact with your clients
• Leverage your sphere of influence to build your business database and contact system
• Identify and implement effective strategies and tactics to gain client referrals
• Construct an action plan to distinguish yourself with consistent branding

Files: Top of Mind Techniques to Boost Your Brand Flyer

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9:00 AM - 5:00 PM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Let Michigan Realtors® staff be your one stop source to registration, questions, answers and navigation during The Convention.

Make this your first stop of the day to pick up your name badge, program book and other great swag!

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10:30 AM - 12:10 PM

Beat Burnout Before It Beats You - Jessica Rector• CE Marketplace Certified Elective 2.0 hrs

Jessica Rector · jessICAREctor International

Go, go, go! Real estate is one of the industries with the highest burnout, and it begins at about year 1 ½ to 2. Burnout is the norm in your industry, and you need a break.
Routines can be good, but doing the same things over and over leads to higher burnout. Discover how to disrupt your daily routines and spice up your work days. Tame Your Brain Game, and let Jessica share her winning strategy to bust burnout, stop stress, and create work-life balance. Beat burnout, increase morale, and love your work! Your body, customers, and team will thank you for it.

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10:30 AM - 12:10 PM

You Have All This Stuff and No Engagement - Carrie Little • CE Marketplace Certified Elective 2.0 hrs

Carrie Little · Smart Girl Media

Social Media is a great platform to increase your bottom line. However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content. If you build it they will come!

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10:30 AM - 1:15 PM

Code of Ethics - Rick Conley • CE Marketplace Certified Elective 2.0 hrs

Rick Conley · Real Estate Education Services, Inc.

Realtors® are required to complete ethics training of not less than 2 hours, 30 min. of instructional time within a two-year cycle. The training must meet specific learning objectives and criteria established by the National Association of REALTORS®. Ultimately, it is the local association where the individual holds membership that will determine if the training meets these required learning objectives and criteria.

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11:00 AM - 3:30 PM · Tower Prefunction

Welcome to The Convention

You have arrived at The Convention! What will you do to Go the Distance while you are here? Begin by downloading the
Crowdlink app to connect with fellow attendees, view the agenda and receive updates in real time!

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12:15 - 2:00 PM · Your Choice

Explore! Enjoy time for lunch and activities on your own.

Enjoy lunch in one of the resort restaurants or stroll into downtown Traverse City for a bite before the afternoon activities.

Looking for suggestions? Check out the
Traverse City Restaurant Guide!

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12:30 - 1:45 PM · The Pavilion

RPAC Investor Appreciation Luncheon*, featuring Tim Skubick, Lansing political correspondent & announcement of 2018 Realtor® Active in Politics Award

*investments of $200 or more in 2018
RSVP reqd.

To see if you are on the invitation list
Contact RPAC

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2:00 - 2:50 PM

2018 Tax Reform and How Does It Impact My Real Estate Business & Clients? - Phil Mitchell • CE Marketplace Certified Legal 1.0 hrs

Phil Mitchell, CFA, CPA, CTP · Kroon & Mitchell

2018 brought the most significant tax reform in 30 years, what does this mean for your business and your clients? Repeat session on 9/27 @ 10:00 AM

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2:00 - 3:40 PM

Real Estate Uncensored - Matt Johnson & Greg McDaniels

Matt Johnson · Real Estate Uncensored and Greg McDaniels · Real Estate Uncensored

Actionable ideas, insights & inspiration to turn your real estate career into a lifestyle of freedom & become the Rockstar agent in your market with Real Estate Uncensored video podcast hosts; Matt Johnson & Greg McDaniels.

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2:40 - 3:45 PM

Honor n' Mingle Reception* - Sponsored by America's Preferred Home Warranty

This invitation only reception honors Michigan Realtor® of the Year nominees, as they celebrate this great accomplishment with 2018 Michigan Realtors® President, Sara Lipnitz.

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4:00 - 5:30 PM · Michigan Ballroom

Grand Assembly - Keynote; Tami Evans, sponsored by Century 21 - Michigan Realtors® Realtor® of the Year Award, Installation of 2019 Michigan Realtors® President, Matt Davis

Tami Evans

Gather with fellow attendees for the opening session of The Convention! Hear from association leadership and keynote speaker Tami Evans, find out who will be named 2018 Realtor® of the Year, see 2019 Michigan Realtor® President, Matt Davis' Installation in to office and honor the 2018 Leadership Academy participants.

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5:30 - 7:00 PM · Governors' Hall

Welcome Reception in Expo

Open to all, complimentary hors d'oeuvres and one drink ticket per attendee. Be sure to visit our bar sponsor, TIAA Bank (booth 51) for a complimentary drink ticket.

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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6:00 - 7:00 PM · Level 17

RPAC Major Investor Reception*

This event celebrates those investing in the future of real estate through their 2018 RPAC investments of $1,000 or more is by invitation.

To see if you are on the invitation list
Contact RPAC

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9:00 PM - 12:00 AM · Hotel Indigo

YPN Synergy Series - The Convention

Join other young professionals in the industry for an evening of networking and fun to wrap up day one of The Convention!

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7:15 AM - 5:00 PM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Have a question about The Convention but not sure who to ask? Stop by The Convention Concierge and Michigan Realtors® staff will be happy to assist you!

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7:45 - 8:45 AM · Governors' Hall

Caffeinated Chatter in the Expo

A light breakfast in the expo to boost your connects at the start of the day.

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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9:00 - 9:50 AM · Michigan Ballroom

Rise & Refocus - Dave Davlin - sponsored by MSHDA

Dave Davlin

The Game Winning Three is based on the person you become, the memories you create and the difference you make in the lives of other people. When you look back on your life years down the road will you we happy with the results? Ensure that you are igniting the passion in your life by implementing these strategies.

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10:00 - 10:50 AM

2018 Tax Reform and How Does It Impact My Real Estate Business & Clients? - Phil Mitchell • CE Marketplace Certified Legal 1.0 hrs

Phil Mitchell, CFA, CPA, CTP · Kroon & Mitchell

2018 brought the most significant tax reform in 30 years, what does this mean for your business and your clients? Repeat session of 9/26 @ 2:00 PM

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10:00 - 10:50 AM · Council Room

INNOVATE: Century 21

INNOVATE sessions feature content from event sponsors who wish to share educational content with attendees without directly promoting their business.

All sessions are SOLD, check back soon for class descriptions!

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10:00 - 11:40 AM

Protected, Professional and Profitable: Safety Pays - Paula Monthofer • CE Marketplace Certified Elective 2.0 hrs

Paula Monthofer · Focus School of Real Estate

Protected, Professional and Profitable: Safety Pays!” Once you know your worth, you stop giving discounts. Investing your time in this class will give you returns well beyond making it home safe very night. It is true, safety comes at a cost; but did you know that cost actually means more profit for you?

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10:00 - 11:40 AM

Your Virtual Staff: Building a Team with AI - Beth Ziesinis • CE Marketplace Certified Elective 2.0 hrs

Beth Ziesenis · Your Nerdy Best Friend

Sometimes we feel like we need a clone to help us carry out everything we have to do for our organization. Today's cutting-edge technology can act as your virtual staff, handling tasks and challenges that overwhelm your to-do lists. This session introduces you to awe-inspiring but affordable tools that organize your tasks, set your appointments, make your travel plans, find time for your workouts, manage your personal budget and much, much more. Repeats on 9/27 @ 1:30 PM

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10:00 - 11:40 AM

Building a Better Buyer; The Power of a Good Buyer Counseling Session - Sean Carpenter • CE Marketplace Certified Elective 2.0 hrs

Sean Carpenter · Coldwell Banker King Thompson

In today’s low-inventory market, the last thing you need to be is a “pop tart” agent. If you’re tired of running around with uncommitted customers, maybe it’s time you start diagnosing before you try and prescribe. This session will look at the five reasons to hold a buyer counseling session, the forms and dialogues to create a trustworthy relationship, and how to turn your “lookers” into buyers.

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11:00 - 11:50 AM · Council Room

INNOVATE: The Top Marketing Micro Strategies for Real Estate - Kristi Kennelly, realtor.com

INNOVATE sessions feature content from event sponsors who wish to share educational content with attendees without directly promoting their business.

All sessions are SOLD, check back soon for class descriptions!

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11:00 AM - 2:00 PM · Governors' Hall

Expo Open

Browse the expo floor and learn about the exciting new products and services this year's exhibitors have to offer!

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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11:00 AM - 2:00 PM · Governors' Hall

Speaker Spot

Located just inside the entrance of the expo area, you will have a chance meet some of The Convention speakers and purchase some of their books and merchandise.

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11:00 AM - 6:00 PM · Governors' Hall

RPAC Auction in the Expo

Start your biding early but come back often to secure top bid for great items. Bidding will pause for the afternoon expo recess. Stop back when expo re-opens at 3:30 PM.

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11:45 AM - 1:15 PM · Governors' Hall

Networking Lunch in the Expo

Attendees enjoy a complimentary strolling lunch in the expo while networking with fellow attendees and exhibitors.

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1:30 - 2:20 PM · Council Room

INNOVATE: Digital Mortgage for Today's Buyers - Jaime Borashko, FINDAMORTGAGEBROKER.COM

INNOVATE sessions feature content from event sponsors who wish to share educational content with attendees without directly promoting their business.

All sessions are SOLD, check back soon for class descriptions!

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1:30 - 3:10 PM

Fair Housing's Inspiration - Paula Monthofer • CE Marketplace Certified Legal 2.0 hrs

Paula Monthofer · Focus School of Real Estate

From Fair Housing's historic and inspirational roots to avoiding violations online, we guarantee you've never had a Fair Housing class quite like this. Explore the important aspects of Fair Housing and gain practical takeaways.

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1:30 - 3:10 PM

Your Virtual Staff: Building a Team with AI - Beth Ziesinis • CE Marketplace Certified Elective 2.0 hrs

Beth Ziesenis · Your Nerdy Best Friend

Sometimes we feel like we need a clone to help us carry out everything we have to do for our organization. Today's cutting-edge technology can act as your virtual staff, handling tasks and challenges that overwhelm your to-do lists. This session introduces you to awe-inspiring but affordable tools that organize your tasks, set your appointments, make your travel plans, find time for your workouts, manage your personal budget and much, much more. Repeat of 10 AM session

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1:30 - 3:10 PM

Give 'Em Something to Talk About; Creating a Better Story for Success - Sean Carpenter • CE Marketplace Certified Elective 2.0 hrs

Sean Carpenter · Coldwell Banker King Thompson

It’s a noisy world out there. Everyone is aiming to grab the consumer’s attention. Agents, brokerages, and brands that better leverage old-school relationships while also connecting to a new school audience will have a better chance to provide memorable experiences. Experiences worth talking about. Harnessing the power of “Word of Mouse” will help your story go farther, faster and freer than ever before and this session will give you some ideas on how to do it.

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1:30 - 3:10 PM

The Power of Video - Michael Krisa • CE Marketplace Certified Elective 2.0 hrs

Michael Krisa · That Interview Guy

Right now there is a huge opportunity for to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before.
Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than you having to waste precious time and effort trying to beg and convince them!
That’s the power of video – it helps to position you as the Celebrity Authority in your niche – the trusted advisor that stands out from the competition.
Repeats on 9/28 @ 9:00 AM

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2:00 - 3:00 PM · Valleyview Room

NAR Directors Meeting*

Gathering of 2018 NAR Directors to review current NAR issues.

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2:30 - 3:20 PM · Council Room

INNOVATE: Selling More Homes with Rural Development - Mary Jane Schepperly & Valerie Stewart, USDA - Rural Development

INNOVATE sessions feature content from event sponsors who wish to share educational content with attendees without directly promoting their business.

All sessions are SOLD, check back soon for class descriptions!

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3:00 - 5:00 PM

YPN Perspective

Attend TED Talk styled sessions featuring topics important to young professionals in the industry. Speakers and panelists to be announced soon...

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3:10 - 3:45 PM

Taste of Traverse City Networking Break - sponsored by EXIT Realty

Enjoy networking and area inspired refreshments on your way to the expo or your next knowledge session! Compliments of EXIT Realty.

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3:30 - 6:00 PM · Governors' Hall

Expo Open

Browse the expo floor and learn about the exciting new products and services this year's exhibitors have to offer!

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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3:45 - 4:35 PM

10 Minute Marketing Plan - Paula Monthofer • CE Marketplace Certified Elective 1.0 hr

Paula Monthofer · Focus School of Real Estate

If it’s ten minutes, why does it take at least an hour? Marketing. At the end of our inter-active discussions on the wide buffet of marketing tactics (and channels from which to employ them), learners will be presented with a one page marketing plan to complete.

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3:45 - 4:35 PM

29 Tech Tools to Create Cool Content for Social Media - Beth Ziesinis • CE Marketplace Certified Elective 1.0 hr

Beth Ziesenis · Your Nerdy Best Friend

The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material.

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3:45 - 4:35 PM

Increase our Online Influence - Annette Anthony - sponsored by EXIT Realty

Annette Anthony · EXIT Realty Corp. International

Today's consumer has the power of data to determine if you are the right person to list their home or if you can deliver exceptional service to help them find one. A positive, public presence can be difficult to achieve because branding is no longer what you perceive it to be; now more than ever, people with whom you’ve done business determine if you are worthy of the opportunity. Your past clients will either influence others to do business with you or not. Join Annette Anthony, EXIT Realty Corp. International’s Vice President of Technology Engagement and find out how profiles, recommendations, and reviews can elevate your ability to close more transactions with people who are informed about your business acumen. Give your raving fans a place to shout about their experience with you. If you have fans but no recommendations or reviews, Annette will share a plan to help you get them.

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3:45 - 4:35 PM · Council Room

INNOVATE: Intro to RPR: From Desktop to Smartphone - Ernie Bottom, Realtors® Property Resource

INNOVATE sessions feature content from event sponsors who wish to share educational content with attendees without directly promoting their business.

All sessions are SOLD, check back soon for class descriptions!

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4:30 - 6:00 PM · Governors' Hall

Happy Hour in the Expo - Announce prize winners - sponsored by Flagstar Bank

Don't miss all the excitement of the final hour of the expo! Connect with the exhibitors you've missed, learn if you've won a fabulous exhibitor prize giveaway, and bid for a win on the RPAC auction items. Exhibitor prize giveaway announcements begin at 5:15 PM, RPAC auction tables start closing at 5:07 PM and live auction starts at 5:30 PM. Be sure to visit our bar sponsor, TIAA Bank (booth 51) for a complimentary drink ticket.

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6:00 - 6:30 PM

Michigan Realtors® Past President Meeting*

Annual meeting of Michigan Realtors® Past Presidents. Invitation only event.

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6:00 - 9:00 PM

Michigan Realtors® Past President Reception & Dinner*

Gathering of Michigan Realtors® Past Presidents to celebrate their years of service to the association. Invitation only event.

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8:30 PM - 11:59 AM · Michigan A-B

Realtor® Royale - sponsored by Caliber Home Loans

Let loose and have some fun! You deserve it after a packed day of education. Enjoy a drink, dancing, and networking with fellow attendees.

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7:30 - 9:00 AM

Delegate Body - check begins at 7:30 am

The Delegate Body Meeting is held annually for Delegates who are appointed by their local associations. All members are welcome to attend.

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7:30 - 9:00 AM · Tower Prefunction

The Final Morning Breakfast

Final day! Enjoy a delicious breakfast 7:30-8:30 am and coffee service until 9:00 am.

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8:00 - 11:00 AM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Michigan Realtors® staff is available to answer all your convention questions! Stop by and say hello!

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9:00 - 10:40 AM · Michigan A-B

The Power of Video - Michael Krisa • CE Marketplace Certified Elective 2.0 hrs

Michael Krisa · That Interview Guy

Right now there is a huge opportunity for to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before.
Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than you having to waste precious time and effort trying to beg and convince them!
That’s the power of video – it helps to position you as the Celebrity Authority in your niche – the trusted advisor that stands out from the competition.
Repeat of session on 9/28 @ 1:30 PM

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9:00 - 10:40 AM · Michigan E-H

Knowledge Session

We are excited to share this information with you! Want to be the first to know when it has been added? Download the
Crowdlink app for updates!

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10:50 AM - 12:30 PM · Michigan A-B

Within the Law - Gail Anderson, David Pierson • CE Marketplace Certified Legal 2.0 hrs

Gail Anderson · McClelland & Anderson and David Pierson · McClelland & Anderson, LLP

Join Michigan Realtors® legal counsel for current issues affecting the industry so you can protect yourself and build your business.

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10:50 AM - 12:30 PM · Michigan E-H

Knowledge Session

We are excited to share this information with you! Want to be the first to know when it has been added? Download the
Crowdlink app for updates!

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12:30 - 12:45 PM · Michigan Prefunction

Realtors® Send Off

Attendees head home, ready to share fresh new ideas with their offices and communities after a few action packed days of learning and networking.

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