What you need to know when viewing the agenda - 

1. Sessions marked with a * are private/invitation only events. 

2. You do not need to select your knowledge session in advance. However, space is limited so plan to arrive at least 5 minutes prior to the start of each session. 

3. All sessions that have been certified for CE Marketplace credit will indicate the hours next to the title. You must be scanned in and out of CE Marketplace certified sessions to receive credit.

Reminder- The current licensing cycle ends on October 31, 2018. Have you met the CE requirements for this cycle? View your record at cemarketplace.net

8:30 AM - 4:30 PM · Hosted by RRC Michigan @ Grand Traverse Resort & Spa

RRC (formerly known as CRS) One-Day Course - Top of Mind Techniques to Boost Your Brand

Kim Cameron

New name, same great organization - CRS is now RRC.
Registration not included in convention registration. This course has eight hours of CE Marketplace certified elective credit for completing the full program. Early Registration is $75; after September 4, $95

Register for course

In this dynamic one-day course, attendees will learn and apply advanced techniques for remaining top of mind with their spheres of influence. Discover the effective use of social media, neighborhood farming, and other marketing strategies to distinguish yourself as the trusted advisor for existing and prospective clients. Attendees leave the class with a personalized marketing plan that will generate a continuous stream of repeat and referral business.

Upon the successful completion of this course, you will be able to:
• Master the use of social media, farming, and drip campaigns to maintain consistent contact with your clients
• Leverage your sphere of influence to build your business database and contact system
• Identify and implement effective strategies and tactics to gain client referrals
• Construct an action plan to distinguish yourself with consistent branding

Files: Top of Mind Techniques to Boost Your Brand Flyer

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9:00 AM - 5:00 PM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Let Michigan Realtors® staff be your one stop source to registration, questions, answers and navigation during The Convention.

Make this your first stop of the day to pick up your name badge, program book and other great swag!

Need a charge? Visit our mobile charging station to ensure you stay connected for the day! Sponsored by TAAR.

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10:30 AM - 12:10 PM · Mackinac Ballroom

You Have All This Stuff and No Engagement - Carrie Little • CE Marketplace Certified Elective 2.0 hrs

Carrie Little · Smart Girl Media

Social Media is a great platform to increase your bottom line. However, if you are just a poster, sharer or liker, it’s time to get back to building relationships and great content. If you build it they will come!

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10:30 AM - 12:10 PM · Tower AB

Beat Burnout Before It Beats You - Jessica Rector• CE Marketplace Certified Elective 2.0 hrs

Jessica Rector · jessICAREctor International

Go, go, go! Real estate is one of the industries with the highest burnout, and it begins at about year 1 ½ to 2. Burnout is the norm in your industry, and you need a break.
Routines can be good, but doing the same things over and over leads to higher burnout. Discover how to disrupt your daily routines and spice up your work days. Tame Your Brain Game, and let Jessica share her winning strategy to bust burnout, stop stress, and create work-life balance. Beat burnout, increase morale, and love your work! Your body, customers, and team will thank you for it.


Help Jessica tailor this presentation specifically to your needs by completing this quick survey!

Files: Beat Burnout Handout

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10:30 AM - 1:15 PM · Peninsula A

Code of Ethics - Rick Conley • CE Marketplace Certified Elective 2.0 hrs

Rick Conley · Real Estate Education Services, Inc.

Realtors® are required to complete ethics training of not less than 2 hours, 30 min. of instructional time within a two-year cycle. The training must meet specific learning objectives and criteria established by the National Association of REALTORS®. Ultimately, it is the local association where the individual holds membership that will determine if the training meets these required learning objectives and criteria and is accepted as meeting the COE requirement of membership.

Files: Code of Ethics and Standard of Practice Handout

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11:00 AM - 3:30 PM · Peninsula B

Welcome to The Convention

You have arrived at The Convention! What will you do to Go the Distance while you are here? Begin by downloading the
Crowdlink app to connect with fellow attendees, view the agenda and receive updates in real time! Be sure to grab arrival beverages from 11:00am - 1:00pm, sponsored by Michigan RRC (CRS).

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12:15 - 2:00 PM · Your Choice

Explore! Enjoy time for lunch and activities on your own.

Enjoy lunch in one of the resort restaurants or stroll into downtown Traverse City for a bite before the afternoon activities. Local tourism information available at The Convention Concierge area in Peninsula B.

Looking for suggestions? Check out the
Traverse City Restaurant Guide!

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12:30 - 1:45 PM · The Plaza

RPAC Investor Appreciation Luncheon*, featuring Tim Skubick, Lansing political correspondent & announcement of 2018 Realtor® Active in Politics Award

*investments of $200 or more in 2018
RSVP reqd.

To see if you are on the invitation list
Contact RPAC

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2:00 - 2:30 PM · Governors' Hall

Exhibitor Meeting*

Join Michigan Realtors® Events for a brief informational meeting and a celebration of support for Michigan Realtors®.

This meeting is for registered exhibitors only.

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2:00 - 2:50 PM · Mackinac Ballroom

REPEAT: 2018 Tax Reform and How Does It Impact My Real Estate Business & Clients? - Phil Mitchell • CE Marketplace Certified Legal 1.0 hrs

Phil Mitchell, CFA, CPA, CTP · Kroon & Mitchell

2018 brought the most significant tax reform in 30 years, what does this mean for your business and your clients? Repeat session on 9/27 @ 10:00 AM

Files: 2018 Tax Reform Handout

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2:00 - 3:40 PM · Peninsula A

Get with the Program, Throw in the Towel, or Find a Job! - Carrie Little • CE Marketplace Certified Elective 2.0 hrs

Carrie Little · Smart Girl Media

We've all heard the statement, "Content is King"! Did you know that we must be the creators of that content? Agents have the content we need to provide for a better "Click, Download and a Lead". Dominating the online space with relevant content will make an agent relevant for tomorrow.

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2:00 - 3:40 PM · Tower AB

Real Estate Uncensored - Matt Johnson & Greg McDaniels

Matt Johnson · Real Estate Uncensored
Greg McDaniels · Real Estate Uncensored

Actionable ideas, insights & inspiration to turn your real estate career into a lifestyle of freedom & become the Rockstar agent in your market with Real Estate Uncensored video podcast hosts; Matt Johnson & Greg McDaniels.

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2:40 - 3:45 PM · Director's Room

Honor n' Mingle Reception* - Sponsored by America's Preferred Home Warranty

This invitation only reception honors Michigan Realtor® of the Year nominees, as they celebrate this great accomplishment.

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3:00 - 3:40 PM · Mackinac Ballroom

New Construction Panel

Bob Filka · Home Builders Association of Michigan
Rod Alderink · NAI Wisinski of West Michigan
Brad Ward

With new construction on the rise, the industry faces new challenges. Hear from industry experts on the impacts of the skilled trades void, increased construction costs, and other components more and more agents are facing on a daily basis.

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4:00 - 5:30 PM · Michigan Ballroom

Grand Assembly - Keynote; Tami Evans, sponsored by Century 21 - Michigan Realtors® Realtor® of the Year Award, Installation of 2019 Michigan Realtors® President, Matt Davis

Tami Evans

Gather with fellow attendees for the opening session of The Convention! Hear from association leadership and keynote speaker Tami Evans, find out who will be named 2018 Realtor® of the Year, see 2019 Michigan Realtor® President, Matt Davis' Installation in to office and honor the 2018 Leadership Academy participants.

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5:30 - 7:00 PM · Governors' Hall

Welcome Reception in Expo

Open to all, complimentary hors d'oeuvres and one drink ticket per attendee. Be sure to visit our bar sponsors, TIAA Bank (booth 51) or Title Connect, LLC. (Booth 40) for a complimentary drink ticket.

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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6:00 - 7:00 PM · Level 17

RPAC Major Investor Reception*

This event celebrates those investing in the future of real estate through their 2018 RPAC investments of $1,000 or more is by invitation.

To see if you are on the invitation list
Contact RPAC

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9:00 - 11:00 PM · Hotel Indigo

YPN Synergy Series - The Convention

Join other young professionals in the industry for an evening of networking and fun to wrap up day one of The Convention!
Food & Beverage Sponsor - Guaranteed Rate
Shuttle Bus Sponsor - Next Door Photos
Supporting Sponsor - First American Title

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6:45 - 7:45 AM · The Plaza

5K Walk/Run

Start your day with some fresh air as you take in the scenic views on this self-guided tour of the resort grounds. Meet fellow attendees at the table in the plaza to grab a water and follow the marked path together.

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7:15 AM - 5:00 PM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Have a question about The Convention but not sure who to ask? Stop by The Convention Concierge and Michigan Realtors® staff will be happy to assist you!

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7:45 - 8:45 AM · Governors' Hall

Caffeinated Chatter in the Expo

A light breakfast in the expo to boost your connections at the start of the day. Using the event app, Crowdlink, you can learn where the treasure tumbler is in the resort to register to win a $250 Visa gift card. Attendees must be present to win, and can enter to win a Visa gift card!

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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8:15 - 8:45 AM · Mackinac Ballroom

Delegate Body Briefing Meeting

Rod Alderink · NAI Wisinski of West Michigan
Robert Campau · Michigan Realtors®
Sara Lipnitz

This session is aimed at voting delegates to review the recommended Capital Budget for the improvement of Michigan Realtors® headquarters.

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9:00 - 9:50 AM · Michigan Ballroom

Rise & Refocus - Dave Davlin - sponsored by MSHDA

Dave Davlin

The Game Winning Three is based on the person you become, the memories you create and the difference you make in the lives of other people. When you look back on your life years down the road will you be happy with the results? Ensure that you are igniting the passion in your life by implementing these strategies.

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10:00 - 10:50 AM · Mackinac Ballroom

REPEAT: 2018 Tax Reform and How Does It Impact My Real Estate Business & Clients? - Phil Mitchell • CE Marketplace Certified Legal 1.0 hrs

Phil Mitchell, CFA, CPA, CTP · Kroon & Mitchell

2018 brought the most significant tax reform in 30 years, what does this mean for your business and your clients? Repeat session of 9/26 @ 2:00 PM

Files: 2018 Tax Reform Handout

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10:00 - 10:50 AM · Peninsula A

INNOVATE: Culture Eats Strategy for Breakfast - Brad Platt & Meagan Luce, Century 21 Northland • CE Marketplace Certified Elective 1.0 hrs

Brad Platt · Century 21 Northland
Meagan Luce · Century 21 Northland

Why creating the correct culture within a brokerage is paramount to the success of everyone involved. Culture is the foundation of success.

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10:00 - 11:40 AM · Michigan E-H

Building a Better Buyer; The Power of a Good Buyer Counseling Session - Sean Carpenter • CE Marketplace Certified Elective 2.0 hrs

Sean Carpenter · Coldwell Banker King Thompson

In today’s low-inventory market, the last thing you need to be is a “pop tart” agent. If you’re tired of running around with uncommitted customers, maybe it’s time you start diagnosing before you try and prescribe. This session will look at the five reasons to hold a buyer counseling session, the forms and dialogues to create a trustworthy relationship, and how to turn your “lookers” into buyers.

Files: Building a Better Buyer Worksheet

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10:00 - 11:40 AM · Tower AB

Protected, Professional and Profitable: Safety Pays - Paula Monthofer • CE Marketplace Certified Elective 2.0 hrs

Paula Monthofer · Focus School of Real Estate

Protected, Professional and Profitable: Safety Pays!” Once you know your worth, you stop giving discounts. Investing your time in this class will give you returns well beyond making it home safe every night. It is true, safety comes at a cost; but did you know that cost actually means more profit for you?

Files: Protected, Professional and Profitable: Safety Pays Handout

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10:00 - 11:40 AM · Tower C

REPEAT: Your Virtual Staff: Building a Team with AI - Beth Ziesenis • CE Marketplace Certified Elective 2.0 hrs

Beth Ziesenis · Your Nerdy Best Friend

Sometimes we feel like we need a clone to help us carry out everything we have to do for our organization. Today's cutting-edge technology can act as your virtual staff, handling tasks and challenges that overwhelm your to-do lists. This session introduces you to awe-inspiring but affordable tools that organize your tasks, set your appointments, make your travel plans, find time for your workouts, manage your personal budget and much, much more. Repeats on 9/27 @ 1:30 PM

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11:00 - 11:50 AM · Peninsula A

INNOVATE: The Top Micro Strategies for Real Estate Marketing- Kristi Kennelly, realtor.com • CE Marketplace Certified Elective 1.0 hrs

Kristi Kennelly · Realtor.com

Break through to the next level of your business with insights into the most important marketing trends today and how to implement straightforward tactics. Understand how today’s buyers and sellers want to consume your information and create more engagement, opens and clicks. Discover the best of real estate video marketing, micro-targeting, hyper-personal communications, mobile optimization and more! Beginning to advanced techniques covered.

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11:00 AM - 2:00 PM · Governors' Hall

Expo Open

Browse the expo floor and learn about the exciting new products and services this year's exhibitors have to offer!

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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11:00 AM - 6:00 PM · Governors' Hall

RPAC Auction in the Expo

Start your biding early but come back often to secure top bid for great items. Bidding will pause for the afternoon expo recess. Stop back when expo re-opens at 3:30 PM.

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11:45 AM - 1:15 PM · Governors' Hall

Networking Lunch in the Expo

Attendees enjoy a complimentary strolling lunch in the expo while networking with fellow attendees and exhibitors.

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1:00 - 4:00 PM · Council Room

MRAEC Business Meeting & Professional Development

General membership meeting and professional development for Realtor® Association executives and staff.

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1:30 - 2:20 PM · Peninsula A

INNOVATE: Digital Mortgage for Today's Buyers - Jaime Borashko, FINDAMORTGAGEBROKER.COM • CE Marketplace Certified Elective 1.0 hrs

Jaime Borashko

The term Digital Mortgage is thrown around, this session will break down from application through funding how the Digital mortgage process actually works to help buyers close more efficiently and securely. Realtors and mortgage professionals must work hand-in-hand to support this transformation of this way of doing business to create a better consumer experience.

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1:30 - 3:10 PM · Mackinac Ballroom

REPEAT: The Power of Video - Michael Krisa • CE Marketplace Certified Elective 2.0 hrs

Michael Krisa · That Interview Guy

Right now there is a huge opportunity to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before.
Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than you having to waste precious time and effort trying to beg and convince them!
That’s the power of video – it helps to position you as the Celebrity Authority in your niche – the trusted advisor that stands out from the competition.
Repeats on 9/28 @ 9:00 AM

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1:30 - 3:10 PM · Michigan CD

Fair Housing's Inspiration - Paula Monthofer • CE Marketplace Certified Legal 2.0 hrs

Paula Monthofer · Focus School of Real Estate

From Fair Housing's historic and inspirational roots to avoiding violations online, we guarantee you've never had a Fair Housing class quite like this. Explore the important aspects of Fair Housing and gain practical takeaways.

Files: Fair Housings Inspiration Handout

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1:30 - 3:10 PM · Michigan E-H

Give 'Em Something to Talk About; Creating a Better Story for Success - Sean Carpenter • CE Marketplace Certified Elective 2.0 hrs

Sean Carpenter · Coldwell Banker King Thompson

It’s a noisy world out there. Everyone is aiming to grab the consumer’s attention. Agents, brokerages, and brands that better leverage old-school relationships while also connecting to a new school audience will have a better chance to provide memorable experiences. Experiences worth talking about. Harnessing the power of “Word of Mouse” will help your story go farther, faster and freer than ever before and this session will give you some ideas on how to do it.

Files: Give 'Em Something to Talk About worksheet

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1:30 - 3:10 PM · Tower C

REPEAT: Your Virtual Staff: Building a Team with AI - Beth Ziesenis • CE Marketplace Certified Elective 2.0 hrs

Beth Ziesenis · Your Nerdy Best Friend

Sometimes we feel like we need a clone to help us carry out everything we have to do for our organization. Today's cutting-edge technology can act as your virtual staff, handling tasks and challenges that overwhelm your to-do lists. This session introduces you to awe-inspiring but affordable tools that organize your tasks, set your appointments, make your travel plans, find time for your workouts, manage your personal budget and much, much more. Repeat of 10 AM session

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2:00 - 3:00 PM · Director's Room

NAR Directors Meeting*

Gathering of 2018 NAR Directors to review current NAR issues.

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2:30 - 3:20 PM · Peninsula A

INNOVATE: Selling More Homes with Rural Development - Mary Jane Schepperly & Valerie Stewart, USDA - Rural Development • CE Marketplace Certified Elective 1.0 hrs

Mary Jane Schepperly
Valerie Stewart

Provide you with an overview of Rural Development Housing programs – both the Direct and Guaranteed programs. With an emphasis on important issues for Realtors involved in an RD transaction to know to make the process go as smoothly as possible.

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3:10 - 3:45 PM · Governors' Hall Pre-Function

Taste of Traverse City Networking Break - sponsored by EXIT Realty

Enjoy networking and area inspired refreshments on your way to the expo or your next knowledge session! Compliments of EXIT Realty. Be sure to grab an admittance ticket from EXIT Realty's booth (Booth 52) during open expo hours to get into the VIP area! Using the event app, Crowdlink you can learn where the treasure tumbler is in the resort to register to win a $250 Visa gift card. Attendees must be present to win, and can enter to win a Visa gift card!

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3:15 - 5:00 PM · Northwoods Boardroom

YPN Perspective

Attend TED Talk styled sessions featuring topics important to young professionals in the industry. Session sponsors:
U.S. Bank Home Mortgage - Ted Edginton
Strather Associates, LLC - Herb Strather

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3:30 - 6:00 PM · Governors' Hall

Expo Open

Browse the expo floor and learn about the exciting new products and services this year's exhibitors have to offer!

See who is exhibiting:
Michigan Realtors® Expo Floor Plan

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3:45 - 4:35 PM · Michigan CD

29 Tech Tools to Create Cool Content for Social Media - Beth Ziesenis • CE Marketplace Certified Elective 1.0 hr

Beth Ziesenis · Your Nerdy Best Friend

The most popular posts on social media are pictures and videos, and with a few easy (and free!) tech tools, you can transform your messages into share-worthy graphics that will put your organization out in front. This action-packed session will give you dozens of sites and apps that will help you elevate the quality of your social media posts and other material.

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3:45 - 4:35 PM · Michigan E-H

Increase Your Online Influence - Annette Anthony - sponsored by EXIT Realty • CE Marketplace Certified Elective 1.0 hrs

Annette Anthony · EXIT Realty Corp. International

Today's consumer has the power of data to determine if you are the right person to list their home or if you can deliver exceptional service to help them find one. A positive, public presence can be difficult to achieve because branding is no longer what you perceive it to be; now more than ever, people with whom you’ve done business determine if you are worthy of the opportunity. Your past clients will either influence others to do business with you or not. Join Annette Anthony, EXIT Realty Corp. International’s Vice President of Technology Engagement and find out how profiles, recommendations, and reviews can elevate your ability to close more transactions with people who are informed about your business acumen. Give your raving fans a place to shout about their experience with you. If you have fans but no recommendations or reviews, Annette will share a plan to help you get them.

Files: Increase Your Online Influence Handout

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3:45 - 4:35 PM · Peninsula A

INNOVATE: Intro to RPR: From Desktop to Smartphone - Ernie Bottom, Realtors® Property Resource • CE Marketplace Certified Elective 1.0 hrs

Ernie Bottom · RPR

REALTORS® across the country are enhancing their business by using the Realtors Property Resource® . In this introductory class, you’ll learn how top agents use RPR as their all-in-one data and information source to build their business and impress clients. You'll also learn how to use RPR Mobile on your Android or iPhone to instantly view properties, create, customize, save, and send reports with your added photos, audio, and text notes. Don't miss this exciting and informative class!

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3:45 - 4:35 PM · Tower C

10 Minute Marketing Plan - Paula Monthofer • CE Marketplace Certified Elective 1.0 hr

Paula Monthofer · Focus School of Real Estate

If it’s ten minutes, why does it take at least an hour? Marketing. At the end of our inter-active discussions on the wide buffet of marketing tactics (and channels from which to employ them), learners will be presented with a one page marketing plan to complete.

Files: 10 Minute Marketing Plan Handout

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4:30 - 6:00 PM · Governors' Hall

Happy Hour in the Expo - Announce prize winners - sponsored by Flagstar Bank

Don't miss all the excitement of the final hour of the expo! Connect with the exhibitors you've missed, learn if you've won a fabulous exhibitor prize giveaway, and bid for a win on the RPAC auction items. Exhibitor prize giveaway announcements begin at 5:15 PM, RPAC auction tables start closing at 5:07 PM and live auction starts at 5:30 PM. Be sure to visit our bar sponsor, TIAA Bank (booth 51) for a complimentary drink ticket, as well as our Happy Hour sponsor, Flagstar Bank (Booth 11).

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5:00 - 5:30 PM · Governors' Hall

RPAC Silent Auction Closing

Staggered Closings at 5:15PM and 5:25PM: One of the biggest highlights during the Convention is the RPAC Silent Auction! Local Realtor® associations, affiliates, and Women’s Council of REALTORS® Chapters from across Michigan generously contribute items and gift baskets which grab the attention of everyone who attends, while also helping raise RPAC dollars critical to safeguarding the real estate industry. The auction is sure to be a popular Expo destination for members to stop by, place bids, and bring home wonderful items all while investing in RPAC!

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5:30 - 6:00 PM · Governors Hall

RPAC Live Auction

The RPAC Live Auction will begin as soon as the Silent Auction closes at 5:30pm. Place your bids on fun and creative items! The event brings a lot of excitement to Convention, and lively auctioneers will be on hand to work the room!

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6:00 - 6:30 PM · Club Room, Level 17

Michigan Realtors® Past President Meeting*

Annual meeting of Michigan Realtors® Past Presidents. Invitation only event.

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6:00 - 9:00 PM · Level 17

Michigan Realtors® Past President Reception & Dinner*

Gathering of Michigan Realtors® Past Presidents to celebrate their years of service to the association. Invitation only event.

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8:30 PM - 11:59 AM · Tower Ballroom

Realtor® Royale - sponsored by Caliber Home Loans

Let loose and have some fun! Be sure to bring your team spirit to this year’s Realtor® Royale, because when we work together, we will Go The Distance! Don’t forget to pack your team garb, as this year’s theme is “Who’s your Team?” Enjoy drinks, dancing, and networking with fellow attendees.

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7:30 - 9:00 AM · Michigan A-B

Delegate Body - check begins at 7:30 am

The Delegate Body Meeting is held annually for Delegates who are appointed by their local associations. All members are welcome to attend.

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7:30 - 9:00 AM · Michigan Prefunction

The Final Morning Breakfast

Final day! Enjoy a delicious breakfast 7:30-8:30 am and coffee service until 9:00 am.

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8:00 - 11:00 AM · Tower Desk - Lower Level

The Convention Concierge - sponsored by McClelland & Anderson

Michigan Realtors® staff is available to answer all your convention questions! Stop by and say hello!

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9:00 - 10:40 AM · Governors' A

REPEAT: The Power of Video - Michael Krisa • CE Marketplace Certified Elective 2.0 hrs

Michael Krisa · That Interview Guy

Right now there is a huge opportunity to generate more customers and close more sales by leveraging video … and it’s Easier than Ever Before.
Imagine having customers calling you READY to take action, already convinced that they want to work with you … rather than you having to waste precious time and effort trying to beg and convince them!
That’s the power of video – it helps to position you as the Celebrity Authority in your niche – the trusted advisor that stands out from the competition.
Repeat of session on 9/27 @ 1:30 PM

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9:00 - 10:40 AM · Michigan E-H

Multigenerational Management - Jeffery Butler

Today, an unbelievable four different generations are sharing the workplace – Traditional Generation, Baby Boomers, Generation Xers, and Millennials. With each generation having its own culture and beliefs how do you successfully manage each one so that you are able to optimize their performance but also addressing their differences? The answer is crucial to your organization’s culture and long-term strategic success.

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10:50 AM - 12:30 PM · Michigan A-D

Within the Law - Gail Anderson, David Pierson, Brian Westrin, Becky Gean • CE Marketplace Certified Legal 2.0 hrs

Gail Anderson · McClelland & Anderson
David Pierson · McClelland & Anderson, LLP
Becky Gean · Michigan Realtors®
Brian Westrin · Michigan Realtors®

Join Michigan Realtors® legal counsel for current issues affecting the industry so you can protect yourself and build your business.

Files: Within the Law Handout

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10:50 AM - 12:30 PM · Michigan E-H

Authentic Marketing - Jeffery Butler

Millennials are now over 100 million strong and make up one of the largest demographic that marketers are trying to reach. In the age of innovation, the platforms, rapport building, and interests have all changed; leaving sales and marketing professionals with the question, how do we reach this demographic? Whether that is sales or marketing, the median has change, but human nature has remained the same. Jeff Butler, Millennial Expert and Author will uncover the generation differences as well as debunk the millennial myths that are promoted by some of the biggest media outlets in the world. This program features both high level concepts as well as tangibles that both sales and marketing teams can takeaway for immediate organization impact.

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12:30 - 12:45 PM · Michigan Prefunction

Realtors® Send Off

Attendees head home, ready to share fresh new ideas with their offices and communities after a few action packed days of learning and networking.

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